Concern over pharmaceuticals' 'special offer' marketing


Fancy a free trial of an impotence drug? How about a free course of sleeping pills, or medication for high cholesterol? Consumer groups in the US are worried about the way big pharmaceutical companies give away coupons offering discounts on their prescription drugs or free trials. “The incentive for you to buy it is irrelevant to whether that’s the best medication for you or not,” says Susan Sherry of the health pressure group Community Catalyst in Boston,
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